Narratives, Imperatives, and Moral Reasoning Roland Bénabou, Armin Falk, Jean Tirole Abstract By downplaying externalities, magnifying the cost of moral behavior, or suggesting not being pivotal, exculpatory narratives can allow individuals to maintain a positive image when in fact acting in a morally questionable way. Conversely, responsibilizing narratives can help sustain better social norms. We […]